CANADA’S FAMILY WITH S’MORE INVITES TORONTONIANS TO 
                               CELEBRATE NATIONAL S’MORES DAY

TORONTO – For more than 80 years, Canadians have been combining three simple ingredients to create an unforgettable campfire treat.  To celebrate National S’mores Day, Hershey’s Milk Chocolate is bringing that treat to the big city – with a little help from a Canadian whose S’mores story has won her the title of Hershey’s Family with S’more. 
On Tuesday, August 10, Torontonians will enjoy a break from city life with a taste of a traditional S’mores experience in the middle of the big city, at Toronto’s Harbourfront Centre. 
In addition, Pamela Biron, Hershey’s Family with S’more winner, will be on-site to help prepare the famous, chocolately, gooey treat.  Biron won a recent nationwide search to find the Canadian family that best embodies the fun, family spirit of S’mores.  Her passion for S’mores is clearly demonstrated in her story, in which she recounts the S’mores experience she and her husband offered guests at their wedding. 
Members of the media will have the opportunity to partake in individual S’mores 101 sessions with a S’mores expert from Hershey’s Kitchens, who will provide a primer on the quintessential summertime treat.

WHAT:  S’mores in the City celebration and S’mores 101 sessions for Toronto media
WHO: Pamela Biron, Hershey’s Family with S’more winner  
Linda Stahl, Hershey’s Kitchens
WHERE: Harbourfront Centre
WHEN: National S’mores Day, Tuesday, August 10
Noon to 2:00 p.m.
 Media S’mores sessions can be scheduled from noon to 2:00 p.m.
Interviews can be scheduled anytime before noon, or on-site at the S’mores in the City event from noon to 2:00 p.m.
MORE INFO: hersheycanada.com/en/smores

RSVP:
Claire Beattie/Libby Stunt - Veritas Communications
beattie@veritascanada.com / stunt@veritascanada.com
416-482-2248

Trojan brand condoms, owned by Church and Dwight Virginia Co. Inc., is the number one selling and pharmacist recommended condom brand in Canada. A global leader in sexual health, Trojan condoms are of the highest quality with a long heritage of reliability and satisfaction. Trojan condoms are packaged at Church & Dwight Canada Corp.’s 160,000 square foot manufacturing site in Montreal, Quebec and are available in major retail locations across Canada where condoms are sold.