MOTT’S SEEKING THE NEW FACE OF FRUITSATIONS

Parents invited to submit kids to star in Mott’s Fruitsations advertising campaign

July 13, 2011 (TORONTO) –Mott’s Fruitsations has launched a national search for the New Face of Mott’s Fruitsations. One lucky child will be selected by the brand to be featured in an upcoming print and online advertising campaign which will run in publications including Today’s Parent, Chatelaine and Elle Canada.

“We’re proud that Canadian families love Mott’s Fruitsations and this contest allows us to provide the ultimate brand experience for a young fan,” says Carol-Anne Gower, Vice President, Marketing & Business Development. “We’re looking for a child that embodies the Mott’s Fruitsations brand attributes of fun, healthy living and can channel this in their photograph – and of course they need to love Mott’s Fruitsations!”

To enter, parents and guardians can submit a recent photo of their child (children between one and 13 years of age are eligible) enjoying a Mott’s Fruitsations at facebook.com/FruitsationsCanada. The grand prize winner will be selected through a combination of fan votes and the Mott’s Fruitsations judges’ selection.

Fans can vote once per day on their favourite photo. Voters also have the chance to win one of 360 Fujifilm Finepix Z70 digital cameras.

The contest closes at 9 a.m. on September 25th, 2011. The complete grand prize includes a three day trip for a professional photo shoot, two nights’ hotel accommodation, ground transportation and $2,000 spending money.

The contest is being supported by paid media partnership with Rogers Media, which was secured by Toronto-based Mindshare. In-store and digital support is being handled by Commix Communications, also of Toronto. Veritas Communications is managing Facebook communication and public relations.  For contest details and rules and regulations visit, http://apps.facebook.com/faceoffruitsations.

CRUSH CANADA OFFERS FANS THE EXPERIENCE OF A LIFETIME
Fans can win tickets to first-ever Crush Fest for private concert by The New Cities

June 30, 2011 (TORONTO) – Beginning today, Crush fans across Canada can enter to win an unprecedented experience: the chance to live like a VIP at an exclusive entertainment mini-festival called Crush Fest. The event will feature a private concert and meet and greet with Canadian band The New Cities.

“At Crush, we’re always looking to reward our fans in new and different ways,” explained Martin Kuev, Director of Marketing, Crush. “We’ve given away a lot of great prizes in the past, but this is different. Crush Fest is an experience that money can’t buy – it’s a once-in-a-lifetime VIP experience that we know our winners will remember forever.”

There are two ways to win tickets. Until September 7, Canadians can enter a PIN from any marked Crush soft drink at www.facebook.com/CrushCanada. Every specially marked Crush soft drink is a potential ticket to Crush Fest or secondary prize winner.

In addition, through Facebook, Crush fans can express their love for the brand for a chance to be named a Crush Super Fan, and handpicked to attend Crush Fest.

“We want to celebrate the Crush enthusiasts that we hear from every day,” explained Kuev. “And trust me – there will be no better celebration than tickets to Crush Fest.”

This contest also offers the chance to win secondary prizes including Sony song downloads, XBOX 360 4GB Kinect Gaming Bundles, Windows 7 phones and Adidas prize packs.

Crush Fest will be supported by a national in-store promotion, managed by Traffik Group of Toronto. A :30 Crush television spot in French and English will also be tagged with Crush Fest messaging.  The ad buy was managed by Toronto’s Mindshare.  Veritas Communications, also of Toronto, is conducting national media and influencer relations and Facebook management.  Event logistics are being handled by Match Marketing of Toronto.

About Canada Dry Mott’s Inc.

Canada Dry Mott’s, is a leading beverage business marketing a wide range of soft drinks, juices, teas, mixers and other premium beverages throughout Canada. The company’s portfolio includes Crush, Mott’s Clamato, Canada Dry, Dr. Pepper, Mott’s Fruitsations, Schweppes, Orangina, Mott’s Garden Cocktail and Mr & Mrs T mixers among other brands. Based in Mississauga, Ontario, Canada Dry Mott’s is a subsidiary of Dr. Pepper Snapple (NYSE:DPS) one of the leading refreshment beverage businesses in North America.  For more information, please visit www.canadadrymotts.ca.

Toronto songwriter releases “Soldier, Welcome Home” as the Canadian Forces wind down combat mission in Afghanistan – sale proceeds to help support Wounded Warriors

TORONTO – As Canadian troops begin the process of withdrawing from Afghanistan, a Toronto songwriter has composed a tune to welcome them back.

“Soldier, Welcome Home” is Bob Reid’s second song to honour the efforts of the men and women of the Canadian Forces in Afghanistan.  His first, “Highway of Heroes,” reached #1 on the Nielsen/SoundScan Canadian Singles chart shortly after its release in late 2009, and continued to chart for two separate 16-week periods.

“I wondered what kind of homecoming our troops would receive,” Reid said, talking about the origin of “Soldier, Welcome Home.”

“I feared their return home might go unnoticed after such a tremendous sacrifice – and that would be a real shame.”

“I wanted to give them a message of thanks and gratitude for the job they did, and to let them know how happy countless Canadians are to see them coming safely home.  It’s kind of a musical pat on the back for a job well done,” he said.

The song was inspired by Reid’s first-hand experience with Canadian troops in Afghanistan, when he performed at a concert for NATO forces with Toronto band The Carpet Frogs at Kandahar Airfield in March of last year.

“Soldier, Welcome Home” is available for digital download from iTunes and on CD via www.soldiersongs.ca.  As with “Highway of Heroes,” a share of sale proceeds will go to support the Wounded Warriors fund.

Lyrics to “Soldier, Welcome Home”

It’s a special kind of man, and woman who understands
Freedom is a gift, but it’s not free
They’re the ones who sacrifice, do the duty, pay the price
Of a safer world, and peace for you and me
Now they’re such a welcome sight for us to see

(Chorus)

Welcome home
Welcome home
The battle’s all behind you, welcome home
Though a half a world away, we were behind you every day
And with grateful hearts, we’re so glad to say
Soldier, welcome home

Help elected leaders rule, keep the children safe at school
Things we take for granted every day
But that’s the mission, that’s the call, and you answered standing tall
In a distant land, you forged a better way
Now it feels so good to finally get to say

(Chorus)

Together we remember every fallen one
The heroes we think of every day
They laid down their lives beneath a blazing sun
Now among the stars, they help to guide the way

It’s a special kind of man, and woman who understands
Freedom is a gift, but it ain’t free
They’re the ones who sacrificed, did the duty, paid the price
Of a safer world and peace for you and me
Heroes in our hearts you’ll always be

(Chorus)

Stand down, dismissed, rest easy now
Soldier, welcome home

Music & lyrics © Bob Reid 2010

** mp3 file available upon request **