Beverley Hammond, President and CEO of Veritas Communications moderates a panel on the commoditization of girls and women at the 2011 G(irls)20 Summit in Paris, France. Visit girlsandwomen.com to view the feed from the Summit.

VERITAS HIRES MARTIN HOFMANN TO DRIVE STRATEGY
FOR SOCIAL AND DIGITAL COMMUNICATIONS

Toronto, October 11, 2011 – Veritas Communications Inc. is pleased to announce a substantial boost to its online communications capabilities with the hiring of Martin Hofmann as its new Senior Vice-President of Social and Digital Communications.

“We’re thrilled to bring a digital innovator of Martin’s caliber into our fold,” said Beverley Hammond, President and CEO of Veritas.  “With his record of blazing new trails in both government and agency work, he truly is a ‘go-to guy’ in the digital communications realm – and he will be a tremendous asset for our clients.”

Hofmann comes to Veritas with more than 15 years of international communications experience counseling start-up companies, large corporations and public sector organizations. After starting his career working for a Member of the German Federal Parliament, he spearheaded digital integration and online communications at public relations and marketing consultancies in Europe and North America.

Most recently, Hofmann led a team of 60 people at the Ontario Ministry of the Environment, where he reorganized the communications branch and added new social capabilities for internal collaboration and external communications.

Hofmann understood the impact of technology on the evolution of communications, storytelling and influencer marketing early on. He has helped organizations build brands and grow business online since the late Nineties. Hofmann’s mandate will be to explore and realize the value of emerging digital trends and social technology for Veritas’ clients and the agency.

“Veritas places a premium on leading social media and digital communications best practices for our clients. With Martin’s passion for creative ideas and his expertise in social strategy, digital integration, and influencer marketing, his addition to our team will be a significant step forward,” Hammond said.

About Veritas

A Toronto-based Public Relations, Public Affairs and Influencer Marketing agency, Veritas hires and fosters talent then sets it loose to provide strategic advice and build communications campaigns for our clients – a roster of leading Fortune 500 clients across a variety of industries. We belong to the MDC Partners Network and win awards for the campaigns we create. We live online at VeritasCanada.com .

For more information:

Victoria Parrell
Director of First Impressions
416-482-2248
dofi@veritascanada.com