Krista Webster Named President of Veritas Communications
June 12, 2012, Toronto Ontario – Veritas Communications announced today that Krista Webster has been named President of the agency. She takes over for Beverley Hammond, formerly President and CEO, who has assumed the role of Veritas Chair.
Named one of US PRWeek’s Top 40 Under 40, Webster joined Veritas in 2009 as Executive Vice President and Partner, bringing more than 15 years of marketing communications experience to the agency, including 10 years with a global agency where she managed the North American Consumer Practice and served as global beauty director. She has worked with blue-chip clients such as Procter & Gamble, Philips, Maytag, Loblaw/Joe Fresh, Porter, Rogers Wireless, Nestle, Roche, Pfizer and Sunkist.
Webster’s appointment comes at an exciting time for Veritas. Over the last 10 years the agency has experienced a growth trajectory of over 400%, increased its ranks up to 70 employees, opened a satellite in the US and developed a top notch client roster on both sides of the border that includes: The AGO; CBC; Expedia.ca; Canada Dry Motts; Church & Dwight; McCain Foods; The Ontario Ministry of Health; Subway; Target, and WIND Mobile.
“Krista has been integral to the development of Veritas in the past two and a half years, showing great leadership across the agency in both Canada and the US. I am thrilled she has accepted this role,” said Hammond. “It’s a significant time for our industry and for our agency. Krista’s ability to be constantly looking around the corner will ensure that Veritas stays ahead of the curve for the benefit of both our clients and our team.”
A top PR, Influencer and Corporate Communications agency, Veritas walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference. In the simplest terms, we influence the influencers™ by identifying the right brand advocates and reaching them through digital, social media and traditional channels. We are proud of our track record for fostering passionate talent and setting it loose to develop innovative campaigns that both protect and amplify our clients’ brands. We belong to the MDC Partners Network and win awards for the campaigns we create. We live online at VeritasCanada.com <http://veritascanada.com/>. Follow us at @VeritasComm or check us out at www.facebook.com/veritascommunications and http://www.linkedin.com/company/veritas-communications.
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For more information:
Lisa Brown
Veritas Communications
416-955-4576
The Art Gallery of Ontario partners with Veritas Communications
TORONTO – June 19, 2012 – The Art Gallery of Ontario (AGO) has named Veritas Communications its new public relations agency of record.
“We’re delighted to have found in Veritas a partner who shares our dedication to culture and the arts,” said Steve Rayment, Director of Marketing, Design and Publicity at the AGO. “It’s an exciting time to be in the business of bringing art and people together, and we’ll be working with a company that shares our passion for doing just that.”
“We are thrilled to be partnering with the AGO, which really is at the imaginative centre of Toronto and the province,” said Krista Webster, President, Veritas Communications. “We are inspired by the vision and the commitment the AGO team has shown in its mission to engage with their community and to be a real leader in celebrating art – the current Picasso exhibition is just one example. We are looking forward to helping the Gallery amplify its presence in the lives of community members even more.”
Veritas will provide the AGO with public relations and strategic planning services, beginning work on its behalf immediately.
“Veritas has a solid track record of innovation, and its team’s enthusiasm for helping us continue the evolution of the Gallery’s communications strategies really impressed us,” said Caitlin Coull, AGO Communications Manager. “I’m looking forward to doing some very creative work together.”
ABOUT THE AGO
With a collection of more than 80,000 works of art, the Art Gallery of Ontario is among the most distinguished art museums in North America. From the vast body of Group of Seven and signature Canadian works to the African art gallery, from the cutting-edge contemporary art to Peter Paul Rubens’ masterpiece The Massacre of The Innocents, the AGO offers an incredible art experience with each visit. In 2002 Kenneth Thomson’s generous gift of 2,000 remarkable works of Canadian and European art inspired Transformation AGO, an innovative architectural expansion by world-renowned architect Frank Gehry that in 2008 resulted in one of the most critically acclaimed architectural achievements in North America. Highlights include Galleria Italia, a gleaming showcase of wood and glass running the length of an entire city block, and the often-photographed spiral staircase, beckoning visitors to explore. The AGO has an active membership program offering great value, and the AGO’s Weston Family Learning Centre offers engaging art and creative programs for children, families, youth and adults. Visit ago.net to find out more about upcoming special exhibitions, to learn about eating and shopping at the AGO, to register for programs and to buy tickets or memberships.
May 1, 2012: Picasso: Masterpieces from the Musée National Picasso, Paris
October 20, 2012: Frida & Diego: Passion, Politics and Painting
The Art Gallery of Ontario is funded in part by the Ontario Ministry of Tourism, Culture and Sport. Additional operating support is received from the City of Toronto, the Canada Council for the Arts and generous contributions from AGO members, donors and private-sector partners.
ABOUT VERITAS
A top PR, Influencer and Corporate Communications agency, Veritas walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference. In the simplest terms, we influence the influencers™ by identifying the right brand advocates and reaching them through digital, social media and traditional channels. We are proud of our track record for fostering passionate talent and setting it loose to develop innovative campaigns that both protect and amplify our clients’ brands. We belong to the MDC Partners Network and win awards for the campaigns we create. We live online at VeritasCanada.com <http://veritascanada.com/>. Follow us at @VeritasComm or check us out at www.facebook.com/veritascommunications and http://www.linkedin.com/company/veritas-communications.
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For more information, please contact:
Andrea-Jo Wilson; News Officer, Communications
416.979.6660 ext. 403, andrea-jo_wilson@ago.net
Melissa Prince, Veritas Communications
(o) 416.482.2669, (c) 416.407.8733, prince@veritascanada.com
Veritas Supports the Third Annual G(irls)20 Summit
For immediate release:
Girls Change the World with PR Support from Veritas Communications
Third annual G(irls)20 Summit in Mexico City says women are central to future global economic development
Toronto, June 01, 2012–The third annual G(irls)20 Summit is in full swing in Mexico City, with 20 women aged 18 to 20 – one from each of the G20 nations plus the African Union – focused on specific ways girls and women can play central roles in economic growth in both developed and developing nations. Toronto-based Veritas Communications Inc. has proudly provided media and communications sponsorship support to the G(irls)20 since its inaugural summit in Toronto in 2010.
With priority focus this year on the economic importance of women in agriculture and the economic cost of violence against women, guest speakers and session participants include key players from the World Economic Forum, the World Bank, the UN World Food Program, the Man Up Campaign and partners including Google, Scotiabank, Nissan and Norton Rose – all helping these dynamic young women to put forward tangible solutions to global economic challenges from the girls’ perspective.
“These young women have an important perspective to share and this Summit provides an extraordinary opportunity for them to come together and be heard.” said Beverley Hammond, President and CEO of Veritas Communications. “What we see here are tomorrow’s leaders contributing to global solutions today. Veritas is honored to play a role in enabling this important dialogue.”
First mounted in Toronto in 2010 and continuing in Paris in 2011, the G(irls)20 Summit brings together one girl, aged 18-20, from each G20 country, a few weeks before the G20 leaders’ meeting, to look at their agenda through the lens of the economic empowerment of girls and women and the importance of inclusion. The delegates participate in panel discussions, attend workshops and caucus to discuss and promote tangible, scalable solutions toward financial prosperity & the economic and political empowerment of girls and women, culminating in a delegate-led press conference and communiqué that provides a blueprint on how the G20 leaders can utilize and engage one of the best resources in the world – girls and women.
On the agenda at this year’s G(irls)20 Summit are issues of acute relevance to the world’s economy: that of food security and the role women play in contributing to global prosperity, and the substantial impact that violence against girls and women has when they are disempowered and held back from reaching their full economic potential. Visit the G(irls)20 Summit online at online at Girls20Summit.com <http://Girls20Summit.com>. Follow us at @Girls20Summit or check us out at www.facebook.com/Girls20Summit and on Google +.
About Veritas Communications
If you are looking for a culture where your passion has a home, look no further than Veritas. A Public Relations, Influencer Marketing and Corporate Communications agency, Veritas hires and fosters talent then sets it loose to provide strategic advice and build communications campaigns for our clients – a roster of leading Fortune 500 clients across a variety of industries. We belong to the MDC Partners Network and win awards for the campaigns we create. We live online at VeritasCanada.com <http://VeritasCanada.com>. Follow us at @VeritasComm or check us out at www.facebook.com/veritascommunications and http://www.linkedin.com/company/veritas-communications.
For further information, contact:
Laura Sundy
Veritas Communications
416.955.4579, sundy@veritascanada.com
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