Followers of the PR industry know this already, but it behooves us to announce some changes at the top here at Veritas. Earlier this week, Veritas Communications announced that Beverley Hammond, our longtime President and CEO, is ascending to the position of Chair, while former Executive Vice-President Krista Webster is assuming the role of President of the agency. Krista has been a big factor in the development of Veritas over the past couple years, and her credentials are impressive: named one of US PRWeek’s Top 40 Under 40, she has more than 15 years of marketing communications experience working with blue-chip clients in both Canada and the US. We’ve worked with both of these smart, accomplished women for a while now, and we’re as grateful for Beverley’s history of inspirational leadership as we are excited about Krista’s future path for Veritas. Nice play, ladies!
Krista Webster Named President of Veritas Communications
June 12, 2012, Toronto Ontario – Veritas Communications announced today that Krista Webster has been named President of the agency. She takes over for Beverley Hammond, formerly President and CEO, who has assumed the role of Veritas Chair.
Named one of US PRWeek’s Top 40 Under 40, Webster joined Veritas in 2009 as Executive Vice President and Partner, bringing more than 15 years of marketing communications experience to the agency, including 10 years with a global agency where she managed the North American Consumer Practice and served as global beauty director. She has worked with blue-chip clients such as Procter & Gamble, Philips, Maytag, Loblaw/Joe Fresh, Porter, Rogers Wireless, Nestle, Roche, Pfizer and Sunkist.
Webster’s appointment comes at an exciting time for Veritas. Over the last 10 years the agency has experienced a growth trajectory of over 400%, increased its ranks up to 70 employees, opened a satellite in the US and developed a top notch client roster on both sides of the border that includes: The AGO; CBC; Expedia.ca; Canada Dry Motts; Church & Dwight; McCain Foods; The Ontario Ministry of Health; Subway; Target, and WIND Mobile.
“Krista has been integral to the development of Veritas in the past two and a half years, showing great leadership across the agency in both Canada and the US. I am thrilled she has accepted this role,” said Hammond. “It’s a significant time for our industry and for our agency. Krista’s ability to be constantly looking around the corner will ensure that Veritas stays ahead of the curve for the benefit of both our clients and our team.”
A top PR, Influencer and Corporate Communications agency, Veritas walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference. In the simplest terms, we influence the influencers™ by identifying the right brand advocates and reaching them through digital, social media and traditional channels. We are proud of our track record for fostering passionate talent and setting it loose to develop innovative campaigns that both protect and amplify our clients’ brands. We belong to the MDC Partners Network and win awards for the campaigns we create. We live online at VeritasCanada.com <http://veritascanada.com/>. Follow us at @VeritasComm or check us out at www.facebook.com/veritascommunications and http://www.linkedin.com/company/veritas-communications.